Course Outline
Introduction
- Why web analytics?
- Adobe Analytics vs Google Analytics
- Overview of Adobe Analytics Features and Architecture
Getting Started with Adobe Analytics
- Navigating the UI
- Understanding Analysis Workspace, reports, dashboards, tools, etc.
- How Adobe collects data from website visitors
Working with Reports
- Using Report Builder
- Creating a report for mobile, video, path, visitor profile, retention, etc.
- Interpreting a report
Working with Metrics
- Understanding the terms and metrics
- Understanding conversion and traffic variables
Managing a Campaign
- Setting up a campaign
- Tracking a campaign
- Set targets and alerts
Analyzing Site Performance
- Understanding visitor behavior
- Visitor acquisition
- Visitor identification
- Visitor segmentation
- Reviwing conversion funnels
- Measuring channel performance
Collaborating with Others
- Creating an engaging dashboard
- Sharing a dashboard
- Optimizing reports and visualizations for effective decision-making
Integrating with Excel
- Using Report Builder to move data
Troubleshooting
Summary and Conclusion
Requirements
- An understanding of web analytics concepts
- Experience with Google Analytics is helpful but not necessary
Audience
- Analysts
- Marketers
Testimonials (3)
It has been a real pleasure to take a course with Mr. Monir. He was very attentive and took the time to explain each point on the subject matter. The exercises were prepared according to the level. Thanks to Mr. Monir's expertise, it has made me want to learn more about Adobe Illustrator.
Selin Aykut - SPF Finances
Course - Adobe Illustrator Advanced
Machine Translated
the examples the trainer used in each subject which made it easier to understand
huda Alyassi - Dubai Government Human Resources Dept.
Course - Adobe XD
The trainer listened to my wishes and adjusted the training meeting my specific needs.